To celebrate the twenty year anniversary of Architects EAT, M35 was commissioned to reimagine their brand identity. An intensive fourteen month process was undertaken; with the foundational stages involving strategic sessions, stakeholder interviews, workshops, and location visits.

This process informed the brand identity solution which focuses on the bespoke solutions offered by Architects EAT in every project they work on. To reflect this a dynamic identity system was developed in which the word mark is designed to have a multitude of different possible states. These changes not only create a set of engaging marks, but also provide a basis upon which the secondary graphic language is created.