To celebrate the twenty year anniversary of Architects EAT, M35 was commissioned to reimagine their brand identity. An intensive fourteen month process was undertaken; with the foundational stages involving strategic sessions, stakeholder interviews, workshops, and location visits.
This process informed the brand identity solution which focuses on the bespoke solutions offered by Architects EAT in every project they work on. To reflect this a dynamic identity system was developed in which the word mark is designed to have a multitude of different possible states. These changes not only create a set of engaging marks, but also provide a basis upon which the secondary graphic language is created.
Client:
Architects EAT
Partners:
Liquid Protocol
Tags:
Architecture / identity / outdoor / packaging / art direction / typography / digital / website
Relaunching a global icon
A brand identity system in perpetual motion
Challenging category conventions to create laser-like cut-through
Making the internet better
Creativity takes you places
Nike Running
Evolving an Australian fashion icon
A new sports brand for an iconic Australian luxury women's fashion label
Rejuvenating one of Australia’s leading architectural practices
Delivering the pointy end of creativity
A modular identity system for global implementation
Communicating 20 years of bespoke solutions
Making data meaningful
Celebrating the link between hospitality, art, music and design
Achieving true market differentiation through systemized disorder
Changing what’s possible in payments
Using innovative thinking to bring an icon to market
Reimagining one of Australia's leading underwriters
Rethinking Google’s elite business solutions unit
Typeface Design
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Disrupting one of the world’s great disruptors
Disrupting the last yard in wine
Making the invisible restaurant unmissable
Launching a global premium beauty icon
Japanese innovation, meets Australian know-how
A streetwear collaboration that challenged the conventions of Fashion Week
Honouring the radical legacy of video art culture
Helping The Pool Collective mark nine years of image-making
A research and exhibition project exploring Australia’s rural landscape
From streetwear to Fashion Week
Launching the Enfant terrible of hospitality
Typeface design
From cult London fashion to fragrance
Bringing the party back to a Sydney icon
Helping The Dolphin Hotel stand out in a crowded market
Reimagining one of the world’s leading creative platforms
Launching and scaling a global fragrance disruptor