Premium streetwear label Ten Pieces collaborated with Woolmark Company to create Vertical Stripes, a unisex collection that paid homage to suburban gangs of the ’60s and ’70s.
Showing at Mercedes-Benz Fashion Week Australia, M35 help shape the story of the collection through a graphic identity, campaign, lookbook, digital, and show collateral.
“It was about capturing that raw, cool vibe of an Australian subculture. It’s not about recreating the exact clothes they wore, it’s more about the attitude and energy.”
Lucy Hinckfuss , Designer / Co-founder, Ten Pieces
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Ten Pieces
Client
Ten Pieces
Partners
Website: Liquid Protocol
Drone: Alphaflight Aero
Category
Art Direction
Fashion
Identity
Outdoor
Typography
Digital
Website
Design
M35
