JPW is one of Australia’s leading design practices with major built works in architecture, landscape architecture, planning, urban design, interior design, and exhibitions. Over twenty years of practice, JPW has made a diverse and lasting contribution to the built environment and design culture in Sydney, across Australia, and internationally.

M35 worked with Johnson Pilton Walker to strategise and design a complete brand identity refresh and expansion. The scope of works included a name change from Johnson Pilton Walker to JPW, the development of the associated new monogram, as well as the design of a unifying typographic system that would inform how they communicate across all channels and touchpoints including digital, social, and print.

Alongside its partner agencies, M35 also provided JPW with a new digital strategy and a brand language/tone of voice guide. These all linked seamlessly with the new brand identity system, resulting in a completely re-imagined digital experience.