M35 worked closely with the Nike design team in Portland to develop a complete brand system for the new Nike Running campaign Project: Run Fearless. The mission of the project is to help runners of all abilities, races, genders, and ages run with confidence and free from injury. The initiative was backed up by a range of rigorous studies. M35 designed the entire visual identity system for the project including logo lockups, custom seals, flexible grid systems, art direction, colour palettes, and textures. The design system resulted in a set of modular brand assets that enable flexible local implementation by all of Nike’s territories around the world.
“Our North Star is to continue to move the needle in terms of how we can help runners stay on the run.”
Matt Nurse, VP, Nike Sports Research Lab
Nike Running, Global
Nike Design Team Portland
Photography: Anthony Blasko
Sports / fashion / campaign / identity / global / outdoor / packaging / art direction / typography