M35 collaborated with Nike's design team in Portland to create a comprehensive brand identity system that informed Nike Running's overarching identity and provided guidance for their ongoing campaigns and activations globally.

The first campaign the system was applied to was FIND YOUR FAST, a campaign aimed at helping everyday runners find their own version of fast. The system established by M35 allowed for a global design solution to be updated and customised for local markets.

This system and campaign has subsequently informed much of the work produced internally and externally during the 2022 and 2023 seasons and is still in use today.