Working in collaboration with Nike Portland’s design team, M35 conducted a wide range of visual R&D aimed at creating a series of work that would inform future Nike Running campaigns for their global markets. This involved exploring all facets of their visual communication including logo usage, graphic language, typography, sub brands, colour, material usage and art direction.

“Perception can be changed.”
Phil Knight, Co-founder, Nike

“It’s alright to be Goliath, but always act like David.”
Phil Knight, Co-founder, Nike

Client:
Nike Running

Partners:
Nike Design Team Portland

Tags:
Sports / fashion / campaign / identity / global / outdoor

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