For it’s relaunch in the Australian market, Harper’s BAZAAR commissioned M35 to redesign the publication through a more contemporary lens. Targeting a new demographic of reader, M35 along with the Harper’s Bazaar Australia team, completely rethought the issue, creating a new visual language for the publication that was contemporary, but still felt routed in the fashion icons heritage.
Issue 01, October 2021
Lui Lui
Photographed by Bec Parsons
Styled by Jillian Davison
Structural Integrity
Photographed by Jody Rogac
Styled by Samira Nasr
First Impressions
Photographed by Edward Mulvihill
Styled by Jillian Davison
Golden Hour
Photographed by Hannah Scott-Stevenson
Styled by Bridie Gilbert
Issue 02, November 2021
The rise and rise (and rise) of Margaret Qualley
Photographed by Deirdre Lewis
Styled by Samira Nasr
Out of this World
Photographed by Daphne Nguyen
Styled by Jillian Davison
Hot in the City
Photographed by Ben Morris
Styled by Jillian Davison
Issue 03, December 2021
AKON
Photographed by Rory van Millingen
Styled by Dimitri Riviere
Here We Are Now, Entertain US
Photographed by Heji Shin
Styled by Elin Svahn
Client:
Harper’s Bazaar
Team:
Publisher: Maureen Jordan
Editor-in-Chief: Jill Davison
Graphic Design & Art Direction: M35
Copy Director: Alexandra English
Market Editor: Miguel Urbina Tan
Photo Editor and Producer: Cassandra Wait-Hughes
Production Coordinator: Thea McLachlan
Tags:
Fashion / editorial / culture / travel / print / art direction / typography / social
Previous Project
CHUNKY MOVE
Relaunching a global icon
A brand identity system in perpetual motion
Challenging category conventions to create laser-like cut-through
Making the internet better
Creativity takes you places
Nike Running
Evolving an Australian fashion icon
A new sports brand for an iconic Australian luxury women's fashion label
Rejuvenating one of Australia’s leading architectural practices
Delivering the pointy end of creativity
A modular identity system for global implementation
Communicating 20 years of bespoke solutions
Making data meaningful
Celebrating the link between hospitality, art, music and design
Achieving true market differentiation through systemized disorder
Changing what’s possible in payments
Using innovative thinking to bring an icon to market
Reimagining one of Australia's leading underwriters
Rethinking Google’s elite business solutions unit
Typeface Design
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Disrupting one of the world’s great disruptors
Disrupting the last yard in wine
Making the invisible restaurant unmissable
Launching a global premium beauty icon
Japanese innovation, meets Australian know-how
A streetwear collaboration that challenged the conventions of Fashion Week
Honouring the radical legacy of video art culture
Helping The Pool Collective mark nine years of image-making
A research and exhibition project exploring Australia’s rural landscape
From streetwear to Fashion Week
Launching the Enfant terrible of hospitality
Typeface design
From cult London fashion to fragrance
Bringing the party back to a Sydney icon
Helping The Dolphin Hotel stand out in a crowded market
Reimagining one of the world’s leading creative platforms
Launching and scaling a global fragrance disruptor