Following Camilla and Marcs’ expansion into sportswear M35 worked with the founders and internal brand team to establish a new brand architecture. As a result of the strategic process the main ready to wear brand identity was evolved; with a new word mark and brand identity system established. This new system informed everything from the e-commerce website, EDM’s, and banner advertising through to store signage, labelling, and packaging.
M35 also undertook an in-depth investigation of the word mark itself, developing a more robust mark that evolved the brand aesthetically and improved usability of the mark, with a 23% increase in legibility in digital communications and improved application to garments and labels.
Client:
Camilla and Marc
Partners:
Website – Wearedigital
Tags:
Fashion / campaign / identity / outdoor / packaging / art direction / typography
Relaunching a global icon
A brand identity system in perpetual motion
Making the internet better
Creativity takes you places
Nike Running
Evolving an Australian fashion icon
A new sports brand for an iconic Australian luxury women's fashion label
Rejuvenating one of Australia’s leading architectural practices
Delivering the pointy end of creativity
A modular identity system for global implementation
Communicating 20 years of bespoke solutions
Making data meaningful
Celebrating the link between hospitality, art, music and design
Achieving true market differentiation through systemized disorder
Changing what’s possible in payments
Using innovative thinking to bring an icon to market
Reimagining one of Australia's leading underwriters
Rethinking Google’s elite business solutions unit
Typeface Design
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Disrupting one of the world’s great disruptors
Disrupting the last yard in wine
Making the invisible restaurant unmissable
Launching a global premium beauty icon
Japanese innovation, meets Australian know-how
A streetwear collaboration that challenged the conventions of Fashion Week
Honouring the radical legacy of video art culture
Helping The Pool Collective mark nine years of image-making
A research and exhibition project exploring Australia’s rural landscape
From streetwear to Fashion Week
Launching the Enfant terrible of hospitality
Typeface design
From cult London fashion to fragrance
Bringing the party back to a Sydney icon
Helping The Dolphin Hotel stand out in a crowded market
Reimagining one of the world’s leading creative platforms
Launching and scaling a global fragrance disruptor