Camilla and Marc is one of Australia’s most iconic luxury women’s fashion labels. Their philosophy centres around high-end design and construction that allows the wearer to shine through. M35 worked with Camilla and Marc to evolve their master brand, develop a new sports wear line, and restructure their entire brand architecture.

M35 undertook an in-depth investigation of the word mark itself, developing a more robust mark that evolved the brand aesthetically and improved the usability of the mark, with a 23% increase in legibility in application to garments, labels and digital application. Building on the evolution of the word mark M35 established a new brand identity system which informed everything from the e-commerce website, EDM’s, and banner advertising through to store signage, labelling, and packaging.