Following Camilla and Marcs’ expansion into sportswear M35 worked with the founders and internal brand team to establish a new brand architecture. As a result of the strategic process the main ready to wear brand identity was evolved; with a new word mark and brand identity system established. This new system informed everything from the e-commerce website, EDM’s, and banner advertising through to store signage, labelling, and packaging.
M35 also undertook an in-depth investigation of the word mark itself, developing a more robust mark that evolved the brand aesthetically and improved usability of the mark, with a 23% increase in legibility in digital communications and improved application to garments and labels.
Client:
Camilla and Marc
Partners:
Website – Wearedigital
Tags:
Fashion / campaign / identity / outdoor / packaging / art direction / typography
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