To coincide with the launch of the Nike Air Zoom Alphaflyn NEXT% Behind the Design Video featuring Eliud Kipchoge, M35 worked closely with the Nike Design Team Portland to visualise the design process involved in the creation of the new Nike Air Zoom Alphafly NEXT% running shoe, the fastest running shoe ever.

The design process for the Alphafly NEXT% was highly iterative and collaborative, with Nike product designers working closely with Eliud Kipchoge to bring to life his vision for the perfect running shoe.

M35 worked with Nike WIP imagery, video stills, renders, data sheets, and notes and sketches from Eliud Kipchoge and the design team to create a set of visuals that communicate innovations' tactile and iterative nature.