Regarded for decades as a Surry Hills institution synonymous with good times, The Dolphin Hotel was reimagined from the ground up.

The team behind the relaunch assembled an extraordinary group of collaborators, including award-winning interior designer George Livissianis, ‘artist in residence’ Beni, and sculptor Tracey Deep.

M35 was commissioned as part of the relaunch to breathe life into the story, bring back the energy and playfulness that had made the venue such an icon. The result was a seamless brand that informs all aspects of the experience. The team collaborated closely with other art partners to create site-specific moments, and found pieces that rewarded discovery and injected playfulness into the experience.

This has been an ongoing relationship ever since, producing crowds, applauds and numerous awards.

The Dolphin Hotel

Interior – George Livissianis
Artist – Beni
Website – Liquid Protocol

Identity / digital / posters / environmental / promotional

Previous Project
Semi Permanent Rebrand

Next Project
Boudicca Wode

In Forum: Celebrating powerful change-makers
Neue Pixel 2022
Typeface Expansion
Harper’s BAZAAR
Relaunching a global icon
A brand identity system in perpetual motion
Challenging category conventions to create laser-like cut-through
Create with Google
Making the internet better
Exceptional ALIEN
Creativity takes you places
Project: Run Fearless
Nike Running
Evolving an Australian fashion icon
Camilla and Marc Sport
A new sports brand for an iconic Australian luxury women's fashion label
Rejuvenating one of Australia’s leading architectural practices
Delivering the pointy end of creativity
Nike Free
A modular identity system for global implementation
Architects EAT
Communicating 20 years of bespoke solutions
McGrath Report 2020
Making data meaningful
Icebergs Graphic Essays
Celebrating the link between hospitality, art, music and design
Achieving true market differentiation through systemized disorder
Mint Payments
Changing what’s possible in payments
Nike React Seeding Kit
Using innovative thinking to bring an icon to market
Reimagining one of Australia's leading underwriters
Google Zoo
Rethinking Google’s elite business solutions unit
Language Design
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Nike Running Global
Disrupting one of the world’s great disruptors
IDRB Wines
Disrupting the last yard in wine
Icebergs Dining Room
Making the invisible restaurant unmissable
Equal Beauty by Jessica Gomes
Launching a global premium beauty icon
Sekisui House
Japanese innovation, meets Australian know-how
Ten Pieces Vertical Stripes
A streetwear collaboration that challenged the conventions of Fashion Week
Red Green Blue: A History of Australian Video Art
Honouring the radical legacy of video art culture
Pool IX
Helping The Pool Collective mark nine years of image-making
Ten Pieces Stripes
From streetwear to Fashion Week
Bondi Beach Public Bar
Launching the Enfant terrible of hospitality
Boudicca Wode
From cult London fashion to fragrance
The Dolphin Hotel
Bringing the party back to a Sydney icon
Semi Permanent Rebrand
Reimagining one of the world’s leading creative platforms
Escentric Molecules
Launching and scaling a global fragrance disruptor