Regarded for decades as a Surry Hills institution synonymous with good times, The Dolphin Hotel was reimagined from the ground up.
The team behind the relaunch assembled an extraordinary group of collaborators, including award-winning interior designer George Livissianis, ‘artist in residence’ Beni, and sculptor Tracey Deep.
M35 was commissioned as part of the relaunch to breathe life into the story, bring back the energy and playfulness that had made the venue such an icon. The result was a seamless brand that informs all aspects of the experience. The team collaborated closely with other art partners to create site-specific moments, and found pieces that rewarded discovery and injected playfulness into the experience.
This has been an ongoing relationship ever since, producing crowds, applauds and numerous awards.
Client:
The Dolphin Hotel
Partners:
Interior – George Livissianis
Artist – Beni
Website – Liquid Protocol
Tags:
Identity / digital / posters / environmental / promotional
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