Premium streetwear label Ten Pieces collaborated with Woolmark Company to create Vertical Stripes, a unisex collection that paid homage to suburban gangs of the ’60s and ’70s.
Showing at Mercedes-Benz Fashion Week Australia, M35 help shape the story of the collection through a graphic identity, campaign, lookbook, digital and show collateral.
“Unisex is definitely here to stay, it’s modern, it’s easy, and at times it’s actually sexier!”
Maurice Terzini
Co-founder, Ten Pieces
Client:
Ten Pieces
Partners:
Website – Liquid Protocol
Award
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Delivering the pointy end of creativity
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A new sports brand for an iconic Australian luxury women's fashion label
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A modular identity system for global implementation
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Communicating 20 years of bespoke solutions
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Celebrating the link between hospitality, art, music and design
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Achieving true market differentiation through systemized disorder
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Changing what’s possible in payments
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Using innovative thinking to bring an icon to market
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Reimagining one of Australia's leading underwriters
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Rethinking Google’s elite business solutions unit
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Typeface Design
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Helping emphasise the importance of language
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Breathing new life into one of the world’s most renowned film schools
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Disrupting one of the world’s great disruptors
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Launching a global premium beauty icon
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Japanese innovation, meets Australian know-how
Ten Pieces Vertical Stripes
A streetwear collaboration that challenged the conventions of Fashion Week
A streetwear collaboration that challenged the conventions of Fashion Week
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Honouring the radical legacy of video art culture
Honouring the radical legacy of video art culture
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Helping The Pool Collective mark nine years of image-making
Helping The Pool Collective mark nine years of image-making
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A research and exhibition project exploring Australia’s rural landscape
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From streetwear to Fashion Week
From streetwear to Fashion Week
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Launching the Enfant terrible of hospitality
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Typeface design
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Bringing the party back to a Sydney icon
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Helping The Dolphin Hotel stand out in a crowded market
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Reimagining one of the world’s leading creative platforms
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Launching and scaling a global fragrance disruptor