Osaka-based Sekisui House is one of Japan’s largest homebuilders. To launch their premium Parkview residential precinct in Sydney’s West, M35 was commissioned to help shape a new narrative within the category, and localise the legendary Japanese brand for local sensibilities.

By borrowing from the worlds of art and design, the work elevated the behaviours and language commonly associated with residential developments.

“As Japanese interior design is based upon thousands of years of history, it has evolved into a classic, sophisticated aesthetic, allowing it to be accepted in various regions by broad demographics.”
Mitsuharu Yachi, Master Architect, Sekisui House

Client:
Sekisui House
sekisuihouse.com.au

Partners:
Digital – Devotion

Tags:
Naming / campaign / editorial / collateral / typography / digital / environmental

Previous Project
Red Green Blue: A History of Australian Video Art

Next Project
Bondi Beach Public Bar

Nike Running Global
Disrupting one of the world’s great disruptors
AHI
Reimagining one of Australia's leading underwriters
Google Zoo
Rethinking Google’s elite business solutions unit
AFTRS
Breathing new life into one of the world’s most renowned film schools
Neue Pixel Grotesk
Typeface Design
IDRB Wines
Disrupting the last yard in wine
Mint Payments
Changing what’s possible in payments
Language Design
Helping emphasise the importance of language
Equal Beauty by Jessica Gomes
Launching a global premium beauty icon
Bondi Beach Public Bar
Launching the Enfant terrible of hospitality
Sekisui House
Japanese innovation, meets Australian know-how
Red Green Blue: A History of Australian Video Art
Honouring the radical legacy of video art culture
Pool IX
Helping The Pool Collective mark nine years of image-making
A Field Guide to Getting Lost
A research and exhibition project exploring Australia’s rural landscape
Ten Pieces Vertical Stripes
A streetwear collaboration that challenged the conventions of Fashion Week
McGrath Report 2017
Making data meaningful
Typ01
Typeface design
Semi Permanent Rebrand
Reimagining one of the world’s leading creative platforms
Ten Pieces Stripes
From streetwear to Fashion Week
Boudicca Wode
From cult London fashion to fragrance
The Dolphin Hotel
Bringing the party back to a Sydney icon
The Dolphin New Years Eve
Helping The Dolphin Hotel stand out in a crowded market
Koncierge Magazine
Redefining luxury
Icebergs Dining Room
Making the invisible restaurant unmissable
Escentric Molecules
Launching and scaling a global fragrance disruptor