Koncierge is a luxury travel and lifestyle magazine for discerning Chinese travellers. Printed in both English and Mandarin, the quarterly publication also runs an speaker program, Chinese Influencers, collaborating with photographers, artists and business people including model LiYaHung and the fashion and lifestyle director of microblog, Tencent Weibo.

Using the first several issues to test and learn, Koncierge commissioned M35 to refine the masthead and art direction for the luxury publication.

“A luxury guide to shop, stay and play in Australia and the Pacific, for the affluent Chinese domestic residents and travellers.”
Marian Simms, Editor-in-Chief & Publisher, Koncierge

“Instead of emulating other magazines, we approached Koncierge’s design with what we believe is luxurious about our region in the Chinese point of view.”
Marian Simms, Editor-in-Chief & Publisher, Koncierge


Identity / editorial

Previous Project
Icebergs Dining Room

Next Project
The Dolphin New Years Eve

Create with Google
Making the internet better
Nike Free
A modular identity system for global implementation
Icebergs Graphic Essays
Celebrating the link between hospitality, art, music and design
Mint Payments
Changing what’s possible in payments
Nike React Seeding Kit
Using innovative thinking to bring an icon to market
Reimagining one of Australia's leading underwriters
Google Zoo
Rethinking Google’s elite business solutions unit
Neue Pixel Grotesk
Typeface Design
Language Design
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Nike Running Global
Disrupting one of the world’s great disruptors
IDRB Wines
Disrupting the last yard in wine
Sekisui House
Japanese innovation, meets Australian know-how
Equal Beauty by Jessica Gomes
Launching a global premium beauty icon
Bondi Beach Public Bar
Launching the Enfant terrible of hospitality
Red Green Blue: A History of Australian Video Art
Honouring the radical legacy of video art culture
Pool IX
Helping The Pool Collective mark nine years of image-making
A Field Guide to Getting Lost
A research and exhibition project exploring Australia’s rural landscape
Ten Pieces Vertical Stripes
A streetwear collaboration that challenged the conventions of Fashion Week
McGrath Report 2017
Making data meaningful
Typeface design
Semi Permanent Rebrand
Reimagining one of the world’s leading creative platforms
Ten Pieces Stripes
From streetwear to Fashion Week
Boudicca Wode
From cult London fashion to fragrance
The Dolphin Hotel
Bringing the party back to a Sydney icon
The Dolphin New Years Eve
Helping The Dolphin Hotel stand out in a crowded market
Koncierge Magazine
Redefining luxury
Icebergs Dining Room
Making the invisible restaurant unmissable
Escentric Molecules
Launching and scaling a global fragrance disruptor