As a new wine brand, there’s no value in looking to the traditional. To incite real standout in an sea of conformity, M35 built a brand identity that indulged in different.
IDRB is unlike anything in market — a high quality table wine and packaging innovations that challenge perceptions. In a category where wine labels compete for the most premium aesthetic, the brand aspired to go the opposite way. Eschewing the formality and restraint of its contemporaries, the resulting brand has a decidedly street tone with laser-like on-shelf cut-through.
Client:
IDRB
Tags:
Alcohol / packaging
Harper’s BAZAAR
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Relaunching a global icon
CHUNKY MOVE
A brand identity system in perpetual motion
A brand identity system in perpetual motion
GINWORTH
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Challenging category conventions to create laser-like cut-through
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Making the internet better
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Evolving an Australian fashion icon
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Rejuvenating one of Australia’s leading architectural practices
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Delivering the pointy end of creativity
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A modular identity system for global implementation
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Communicating 20 years of bespoke solutions
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Celebrating the link between hospitality, art, music and design
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Achieving true market differentiation through systemized disorder
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Using innovative thinking to bring an icon to market
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Reimagining one of Australia's leading underwriters
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Rethinking Google’s elite business solutions unit
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Breathing new life into one of the world’s most renowned film schools
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Disrupting one of the world’s great disruptors
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Disrupting the last yard in wine
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Making the invisible restaurant unmissable
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Launching a global premium beauty icon
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Japanese innovation, meets Australian know-how
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A streetwear collaboration that challenged the conventions of Fashion Week
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Honouring the radical legacy of video art culture
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Helping The Pool Collective mark nine years of image-making
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A research and exhibition project exploring Australia’s rural landscape
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From streetwear to Fashion Week
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Launching the Enfant terrible of hospitality
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From cult London fashion to fragrance
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Helping The Dolphin Hotel stand out in a crowded market
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Reimagining one of the world’s leading creative platforms
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Launching and scaling a global fragrance disruptor