To celebrate five successful years of working with Icebergs Dining Room and Bar, Maurice Terzini and M35 collaborated to produce a book that celebrates and archives the complete set of work: Icebergs Graphic Essays.
The work collated in the book encompasses all of the Icebergs marketing and promotion during that period and spans digital, social, print and spacial.
The designs have helped create and cement the identity for Icebergs Dining Room and Bar over the five years between 2013 to 2018. “These are all the things I enjoy,” Terzini says. “They are all collaborations that give me energy and give renewed energy to the restaurant. I believe they go hand in hand… Sometimes the competition is so great that it is in the tiny detail, that you have to make the difference.”
“I believe that branding is one of the most important elements of any business. Working with M35 has set the tone for our story and therefore our product.”
Maurice Terzini
Client:
Icebergs Dining Room and Bar
Partners:
Words – Libby Travers
Research – Simone Ramjee
Photography – Derek Henderson
Digital – Liquid Protocol
Tags:
Identity / publishing / art direction / typography / campaign / print
Relaunching a global icon
A brand identity system in perpetual motion
Challenging category conventions to create laser-like cut-through
Making the internet better
Creativity takes you places
Nike Running
Evolving an Australian fashion icon
A new sports brand for an iconic Australian luxury women's fashion label
Rejuvenating one of Australia’s leading architectural practices
Delivering the pointy end of creativity
A modular identity system for global implementation
Communicating 20 years of bespoke solutions
Making data meaningful
Celebrating the link between hospitality, art, music and design
Achieving true market differentiation through systemized disorder
Changing what’s possible in payments
Using innovative thinking to bring an icon to market
Reimagining one of Australia's leading underwriters
Rethinking Google’s elite business solutions unit
Typeface Design
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Disrupting one of the world’s great disruptors
Disrupting the last yard in wine
Making the invisible restaurant unmissable
Launching a global premium beauty icon
Japanese innovation, meets Australian know-how
A streetwear collaboration that challenged the conventions of Fashion Week
Honouring the radical legacy of video art culture
Helping The Pool Collective mark nine years of image-making
A research and exhibition project exploring Australia’s rural landscape
From streetwear to Fashion Week
Launching the Enfant terrible of hospitality
Typeface design
From cult London fashion to fragrance
Bringing the party back to a Sydney icon
Helping The Dolphin Hotel stand out in a crowded market
Reimagining one of the world’s leading creative platforms
Launching and scaling a global fragrance disruptor