To celebrate five successful years of working with Icebergs Dining Room and Bar, Maurice Terzini and M35 collaborated to produce a book that celebrates and archives the complete set of work: Icebergs Graphic Essays.
The work collated in the book encompasses all of the Icebergs marketing and promotion during that period and spans digital, social, print and spacial.
The designs have helped create and cement the identity for Icebergs Dining Room and Bar over the five years between 2013 to 2018. “These are all the things I enjoy,” Terzini says. “They are all collaborations that give me energy and give renewed energy to the restaurant. I believe they go hand in hand… Sometimes the competition is so great that it is in the tiny detail, that you have to make the difference.”
“I believe that branding is one of the most important elements of any business. Working with M35 has set the tone for our story and therefore our product.”
Maurice Terzini
Client:
Icebergs Dining Room and Bar
Partners:
Words – Libby Travers
Research – Simone Ramjee
Photography – Derek Henderson
Digital – Liquid Protocol
Tags:
Identity / publishing / art direction / typography / campaign / print
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A modular identity system for global implementation
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Making data meaningful
Celebrating the link between hospitality, art, music and design
Achieving true market differentiation through systemized disorder
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Using innovative thinking to bring an icon to market
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Rethinking Google’s elite business solutions unit
Typeface Design
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Disrupting one of the world’s great disruptors
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A research and exhibition project exploring Australia’s rural landscape
From streetwear to Fashion Week
Launching the Enfant terrible of hospitality
Typeface design
From cult London fashion to fragrance
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Helping The Dolphin Hotel stand out in a crowded market
Reimagining one of the world’s leading creative platforms
Redefining luxury
Launching and scaling a global fragrance disruptor