To celebrate five successful years of working with Icebergs Dining Room and Bar, Maurice Terzini and M35 collaborated to produce a book that celebrates and archives the complete set of work: Icebergs Graphic Essays.
The work collated in the book encompasses all of the Icebergs marketing and promotion during that period and spans digital, social, print and spacial.
The designs have helped create and cement the identity for Icebergs Dining Room and Bar over the five years between 2013 to 2018. “These are all the things I enjoy,” Terzini says. “They are all collaborations that give me energy and give renewed energy to the restaurant. I believe they go hand in hand… Sometimes the competition is so great that it is in the tiny detail, that you have to make the difference.”
“I believe that branding is one of the most important elements of any business. Working with M35 has set the tone for our story and therefore our product.”
Icebergs Dining Room and Bar
Words – Libby Travers
Research – Simone Ramjee
Photography – Derek Henderson
Digital – Liquid Protocol
Identity / publishing / art direction / typography / campaign / print