To celebrate five successful years of working with Icebergs Dining Room and Bar, Maurice Terzini and M35 collaborated to produce a book that celebrates and archives the complete set of work: Icebergs Graphic Essays.
The work collated in the book encompasses all of the Icebergs marketing and promotion during that period and spans digital, social, print and spacial.

The designs have helped create and cement the identity for Icebergs Dining Room and Bar over the five years between 2013 to 2018. “These are all the things I enjoy,” Terzini says. “They are all collaborations that give me energy and give renewed energy to the restaurant. I believe they go hand in hand… Sometimes the competition is so great that it is in the tiny detail, that you have to make the difference.”

“I believe that branding is one of the most important elements of any business. Working with M35 has set the tone for our story and therefore our product.”
Maurice Terzini

Icebergs Dining Room and Bar

Words – Libby Travers
Research – Simone Ramjee
Photography – Derek Henderson
Digital – Liquid Protocol

Identity / publishing / art direction / typography / campaign / print

Previous Project

Next Project
McGrath Report 2020

In Forum: Celebrating powerful change-makers
Neue Pixel 2022
Typeface Expansion
Harper’s BAZAAR
Relaunching a global icon
A brand identity system in perpetual motion
Challenging category conventions to create laser-like cut-through
Create with Google
Making the internet better
Exceptional ALIEN
Creativity takes you places
Project: Run Fearless
Nike Running
Evolving an Australian fashion icon
Camilla and Marc Sport
A new sports brand for an iconic Australian luxury women's fashion label
Rejuvenating one of Australia’s leading architectural practices
Delivering the pointy end of creativity
Nike Free
A modular identity system for global implementation
Architects EAT
Communicating 20 years of bespoke solutions
McGrath Report 2020
Making data meaningful
Icebergs Graphic Essays
Celebrating the link between hospitality, art, music and design
Achieving true market differentiation through systemized disorder
Mint Payments
Changing what’s possible in payments
Nike React Seeding Kit
Using innovative thinking to bring an icon to market
Reimagining one of Australia's leading underwriters
Google Zoo
Rethinking Google’s elite business solutions unit
Language Design
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Nike Running Global
Disrupting one of the world’s great disruptors
IDRB Wines
Disrupting the last yard in wine
Icebergs Dining Room
Making the invisible restaurant unmissable
Equal Beauty by Jessica Gomes
Launching a global premium beauty icon
Sekisui House
Japanese innovation, meets Australian know-how
Ten Pieces Vertical Stripes
A streetwear collaboration that challenged the conventions of Fashion Week
Red Green Blue: A History of Australian Video Art
Honouring the radical legacy of video art culture
Pool IX
Helping The Pool Collective mark nine years of image-making
Ten Pieces Stripes
From streetwear to Fashion Week
Bondi Beach Public Bar
Launching the Enfant terrible of hospitality
Boudicca Wode
From cult London fashion to fragrance
The Dolphin Hotel
Bringing the party back to a Sydney icon
Semi Permanent Rebrand
Reimagining one of the world’s leading creative platforms
Escentric Molecules
Launching and scaling a global fragrance disruptor