With awe-inspiring views across Sydney’s iconic Bondi Beach, Icebergs wanted to elevate place through a bold strategic and graphic narrative. With the tide dictating so much of the experience for locals, the brand brought this to the fore through a dynamic tidal device that mimics the ebb and flow of nature.
The resulting partnership has spanned multiple touchpoints, experiences and years.
“It’s not about what’s in here, it’s about what’s out there.”
Maurice Terzini
Director / Founder, Icebergs Group
Client:
Icebergs Dining Room and Bar
Partners:
Website – Liquid Protocol
Photography – Derek Henderson
Tags:
Identity / digital / posters / environmental / promotional
Harper’s BAZAAR
Relaunching a global icon
Relaunching a global icon
CHUNKY MOVE
A brand identity system in perpetual motion
A brand identity system in perpetual motion
GINWORTH
Challenging category conventions to create laser-like cut-through
Challenging category conventions to create laser-like cut-through
Create with Google
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Making the internet better
Exceptional ALIEN
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Creativity takes you places
Project: Run Fearless
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Nike Running
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Evolving an Australian fashion icon
Evolving an Australian fashion icon
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A new sports brand for an iconic Australian luxury women's fashion label
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Rejuvenating one of Australia’s leading architectural practices
Award
Delivering the pointy end of creativity
Delivering the pointy end of creativity
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A modular identity system for global implementation
A modular identity system for global implementation
Architects EAT
Communicating 20 years of bespoke solutions
Communicating 20 years of bespoke solutions
McGrath Report 2020
Making data meaningful
Making data meaningful
Icebergs Graphic Essays
Celebrating the link between hospitality, art, music and design
Celebrating the link between hospitality, art, music and design
CicciaBella
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Achieving true market differentiation through systemized disorder
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Using innovative thinking to bring an icon to market
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Breathing new life into one of the world’s most renowned film schools
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Disrupting one of the world’s great disruptors
Disrupting one of the world’s great disruptors
IDRB Wines
Disrupting the last yard in wine
Disrupting the last yard in wine
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Making the invisible restaurant unmissable
Making the invisible restaurant unmissable
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Launching a global premium beauty icon
Launching a global premium beauty icon
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A streetwear collaboration that challenged the conventions of Fashion Week
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Honouring the radical legacy of video art culture
Honouring the radical legacy of video art culture
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Helping The Pool Collective mark nine years of image-making
A Field Guide to Getting Lost
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A research and exhibition project exploring Australia’s rural landscape
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From streetwear to Fashion Week
From streetwear to Fashion Week
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Launching the Enfant terrible of hospitality
Launching the Enfant terrible of hospitality
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Boudicca Wode
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From cult London fashion to fragrance
The Dolphin Hotel
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The Dolphin New Years Eve
Helping The Dolphin Hotel stand out in a crowded market
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Semi Permanent Rebrand
Reimagining one of the world’s leading creative platforms
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