With awe-inspiring views across Sydney’s iconic Bondi Beach, Icebergs wanted to elevate place through a bold strategic and graphic narrative. With the tide dictating so much of the experience for locals, the brand brought this to the fore through a dynamic tidal device that mimics the ebb and flow of nature.
The resulting partnership has spanned multiple touchpoints, experiences and years.
“It’s not about what’s in here, it’s about what’s out there.”
Director / Founder, Icebergs Group
Icebergs Dining Room and Bar
Website – Liquid Protocol
Photography – Derek Henderson
Identity / digital / posters / environmental / promotional