M35 has been the creative partner for London-based Eccentric Molecules for over 12 years. From brand origination and launch, to now being stocked in over 50 countries. From product design and packaging, to campaigns, retail, digital and beyond.

“This is no commercial blend. It’s not even a perfume. It’s just a clinical dose of a single aroma-chemical with a name as long as some distant galaxy.”
Vogue

“Is this witchcraft?”
Grazia

Client:
Escentric Molecules

Partners:
Creative – Me Company
Website – Via Studios

Tags:
Identity / products / packaging / e-commerce / posters / promotional

Next Project
Icebergs Dining Room

Nike Running Global
Disrupting one of the world’s great disruptors
AHI
Reimagining one of Australia's leading underwriters
Google Zoo
Rethinking Google’s elite business solutions unit
AFTRS
Breathing new life into one of the world’s most renowned film schools
Neue Pixel Grotesk
Typeface Design
IDRB Wines
Disrupting the last yard in wine
Mint Payments
Changing what’s possible in payments
Language Design
Helping emphasise the importance of language
Equal Beauty by Jessica Gomes
Launching a global premium beauty icon
Bondi Beach Public Bar
Launching the Enfant terrible of hospitality
Sekisui House
Japanese innovation, meets Australian know-how
Red Green Blue: A History of Australian Video Art
Honouring the radical legacy of video art culture
Pool IX
Helping The Pool Collective mark nine years of image-making
A Field Guide to Getting Lost
A research and exhibition project exploring Australia’s rural landscape
Ten Pieces Vertical Stripes
A streetwear collaboration that challenged the conventions of Fashion Week
McGrath Report 2017
Making data meaningful
Typ01
Typeface design
Semi Permanent Rebrand
Reimagining one of the world’s leading creative platforms
Ten Pieces Stripes
From streetwear to Fashion Week
Boudicca Wode
From cult London fashion to fragrance
The Dolphin Hotel
Bringing the party back to a Sydney icon
The Dolphin New Years Eve
Helping The Dolphin Hotel stand out in a crowded market
Koncierge Magazine
Redefining luxury
Icebergs Dining Room
Making the invisible restaurant unmissable
Escentric Molecules
Launching and scaling a global fragrance disruptor