Founded by Australian fashion icon Jessica Gomes, Equal Beauty combines the purest Australian ingredients with Korean and Japanese-inspired technology.
The year-long endeavour saw M35 working closely with Jessica and her team to develop the brand from ground zero, across all touchpoints and forms. Aimed at both Australian and Chinese audiences, the resulting brand fused accessible luxury, storytelling and minimalism.
M35 collaborated on all key aspects of the brand’s realisation, from identity and design, to packaging, bottle forms, online and beyond.
“A supercharged, results-driven line of skincare designed with every skin type, colour and gender in mind.”
“I think there’s a lot of advertising out there that makes us feel insecure. I was passionate about creating a skincare line for everyone – male, female, different races, all skin types as I believe everyone should feel beautiful.”
Jessica Gomes, Founder, Equal Beauty
Website – Liquid Protocol
Campaign Photography – Margaret Zhang
Identity / packaging / campaign / e-commerce / localisation