Founded by Australian fashion icon Jessica Gomes, Equal Beauty combines the purest Australian ingredients with Korean and Japanese-inspired technology.
The year-long endeavour saw M35 working closely with Jessica and her team to develop the brand from ground zero, across all touchpoints and forms. Aimed at both Australian and Chinese audiences, the resulting brand fused accessible luxury, storytelling and minimalism.
M35 collaborated on all key aspects of the brand’s realisation, from identity and design, to packaging, bottle forms, online and beyond.
“A supercharged, results-driven line of skincare designed with every skin type, colour and gender in mind.”
Vogue
“I think there’s a lot of advertising out there that makes us feel insecure. I was passionate about creating a skincare line for everyone – male, female, different races, all skin types as I believe everyone should feel beautiful.”
Jessica Gomes, Founder, Equal Beauty
Client:
Equal Beauty
Partners:
Website – Liquid Protocol
Campaign Photography – Margaret Zhang
Tags:
Identity / packaging / campaign / e-commerce / localisation
Delivering the pointy end of creativity
Developing a new sports brand for Australia's iconic luxury women's fashion labels
A modular identity system for global implementation
Making the internet better
Making data meaningful
Celebrating the link between hospitality, art, music and design
Achieving true market differentiation through systemized disorder
Changing what’s possible in payments
Using innovative thinking to bring an icon to market
Reimagining one of Australia's leading underwriters
Rethinking Google’s elite business solutions unit
Typeface Design
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Disrupting one of the world’s great disruptors
Disrupting the last yard in wine
Making the invisible restaurant unmissable
Launching a global premium beauty icon
Japanese innovation, meets Australian know-how
A streetwear collaboration that challenged the conventions of Fashion Week
Honouring the radical legacy of video art culture
Helping The Pool Collective mark nine years of image-making
A research and exhibition project exploring Australia’s rural landscape
From streetwear to Fashion Week
Launching the Enfant terrible of hospitality
Typeface design
From cult London fashion to fragrance
Bringing the party back to a Sydney icon
Helping The Dolphin Hotel stand out in a crowded market
Reimagining one of the world’s leading creative platforms
Redefining luxury
Launching and scaling a global fragrance disruptor