The CHUNKY MOVE identity is a digital and motion first brand system in which all elements are in a constant state of motion. Elements collide and intersect to create unexpected and engaging visual outcomes. As a result, the movement itself dictates the legibility of content; creating moments of chaos and moments of clarity and precision. The design system is set up in such a way that even print collateral also gives the impression of frozen moments of motion.
Arts / identity / outdoor / motion / art direction / typography / digital / website