Wode eau de perfume developed from Wide Paint & Scent, an art collaboration by cult London fashion label Boudicca and legendary perfumer Geza Schoen.
Designed for fearless expressionists, the new brand was anchored in the rich backstory of Boudicca’s namesake — the ancient Celtic queen who led a revolt against Roman rule, famously burning London to the ground.
The packaging is stamped with layers of tribal tattoo patterns, laser-etched into a micro-textured foil for a modern take on Boudicca’s British heritage. This iconography informed the wider identity and expression across all platforms, launching the brand globally.
“Working defiantly outside of the mainstream, Boudicca have done everything from showing as part of the prestigious Chambre Syndicale de la Haute Couture in 2007, to collaborating with filmmaker Mike Figgis.”
Creative – Me Company
Website – Via Studios
Identity / e-commerce / posters / POS