Wode eau de perfume developed from Wide Paint & Scent, an art collaboration by cult London fashion label Boudicca and legendary perfumer Geza Schoen.
Designed for fearless expressionists, the new brand was anchored in the rich backstory of Boudicca’s namesake — the ancient Celtic queen who led a revolt against Roman rule, famously burning London to the ground.
The packaging is stamped with layers of tribal tattoo patterns, laser-etched into a micro-textured foil for a modern take on Boudicca’s British heritage. This iconography informed the wider identity and expression across all platforms, launching the brand globally.
“Working defiantly outside of the mainstream, Boudicca have done everything from showing as part of the prestigious Chambre Syndicale de la Haute Couture in 2007, to collaborating with filmmaker Mike Figgis.”
AnOther Magazine
Client:
Boudicca
Partners:
Creative – Me Company
Website – Via Studios
Tags:
Identity / e-commerce / posters / POS
Delivering the pointy end of creativity
A modular identity system for global implementation
Making the internet better
Making data meaningful
Celebrating the link between hospitality, art, music and design
Achieving true market differentiation through systemized disorder
Changing what’s possible in payments
Using innovative thinking to bring an icon to market
Reimagining one of Australia's leading underwriters
Rethinking Google’s elite business solutions unit
Typeface Design
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Disrupting one of the world’s great disruptors
Disrupting the last yard in wine
Making the invisible restaurant unmissable
Launching a global premium beauty icon
Japanese innovation, meets Australian know-how
A streetwear collaboration that challenged the conventions of Fashion Week
Honouring the radical legacy of video art culture
Helping The Pool Collective mark nine years of image-making
A research and exhibition project exploring Australia’s rural landscape
From streetwear to Fashion Week
Launching the Enfant terrible of hospitality
Typeface design
From cult London fashion to fragrance
Bringing the party back to a Sydney icon
Helping The Dolphin Hotel stand out in a crowded market
Reimagining one of the world’s leading creative platforms
Redefining luxury
Launching and scaling a global fragrance disruptor