To launch the latest lifestyle destination in Sydney’s iconic Bondi Beach, M35 created a purposefully low-fi brand for the new Bondi Beach Public Bar.
Tapping the archive of legendary photographer, Rennie Ellis, the work defined an unapologetic street punk narrative and graphic attitude, rarely seen in the polished world of hospitality.
“Rick Owens goes to Palm Springs via Bondi.”
Maurice Terzini, Director / Founder, Icebergs Group
“Even Bondi people are calling BBPB ‘very Bondi’”
Timeout
Client:
Bondi Beach Public Bar
Partners:
Interior – George Llivissianis
Website – Liquid Protocol
Tags:
Identity / digital / campaign / hospitality
Harper’s BAZAAR
Relaunching a global icon
Relaunching a global icon
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A brand identity system in perpetual motion
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