M35 partnered with Beats by Dre’s internal brand team to design the campaign visual identity and motion graphics system for Holiday 24: Athletes Get It. The campaign celebrated the intersection of athletic excellence and bold self-expression, showcasing how Beats empowers athletes to channel their passion through music.

The campaign included athletes such as Lionel Messi, Angel Reese, Lebron James, Erling Haaland, Shohei Ohtani, Naomi Osaka, Sha’Carri Richardson, Daniel Ricciardo, and Miho Nonaka.

The visual identity combines motion graphics with a dynamic design system to evoke the energy and determination synonymous with top athletes. Bold typography, vibrant colours, and reactive animation reflect the brand’s attitude, whilst still aligning with Beats by Dre's existing brand identity.