Accident Health International (AHI) are a specialist underwriting agency, who provide market leading accident, medical and travel insurance. Following a refreshed strategic positioning, purpose and name update, M35 was called in help re-imagine the brand’s identity.
The new logo was the result of two strategic inputs; link with the global nature of the previous mark, and to encapsulate the new positioning line: “To protect what matters most”.
The new logo is supported by a very robust extended brand language which allows AHI to communicate their core values across a wide range of media. The complete brand identity system is mapped across all AHI touch points from internal communications, through to stationery, brochures, consumer facing website, broker portals, office signage and digital claim forms.
Client:
Accident Health International
Partners:
Strategic Session – Devotion
Digital – Devotion
Tags:
Identity / digital / environmental / brand collateral / objects / editorial / workshops
Using innovative thinking to bring an icon to market
A modular identity system for global implementation
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