Accident Health International (AHI) are a specialist underwriting agency, who provide market leading accident, medical and travel insurance. Following a refreshed strategic positioning, purpose and name update, M35 was called in help re-imagine the brand’s identity.
The new logo was the result of two strategic inputs; link with the global nature of the previous mark, and to encapsulate the new positioning line: “To protect what matters most”.
The new logo is supported by a very robust extended brand language which allows AHI to communicate their core values across a wide range of media. The complete brand identity system is mapped across all AHI touch points from internal communications, through to stationery, brochures, consumer facing website, broker portals, office signage and digital claim forms.
Client:
Accident Health International
Partners:
Strategic Session – Devotion
Digital – Devotion
Tags:
Identity / digital / environmental / brand collateral / objects / editorial / workshops
Using innovative thinking to bring an icon to market
A modular identity system for global implementation
Reimagining one of Australia's leading underwriters
Rethinking Google’s elite business solutions unit
Typeface Design
Changing what’s possible in payments
Disrupting one of the world’s great disruptors
Helping emphasise the importance of language
Breathing new life into one of the world’s most renowned film schools
Disrupting the last yard in wine
Japanese innovation, meets Australian know-how
Launching a global premium beauty icon
Launching the Enfant terrible of hospitality
Honouring the radical legacy of video art culture
Helping The Pool Collective mark nine years of image-making
A research and exhibition project exploring Australia’s rural landscape
A streetwear collaboration that challenged the conventions of Fashion Week
Making data meaningful
Typeface design
Reimagining one of the world’s leading creative platforms
From streetwear to Fashion Week
From cult London fashion to fragrance
Bringing the party back to a Sydney icon
Helping The Dolphin Hotel stand out in a crowded market
Redefining luxury
Making the invisible restaurant unmissable
Launching and scaling a global fragrance disruptor