Accident Health International (AHI) are a specialist underwriting agency, who provide market-leading accident, medical and travel insurance. Following a refreshed strategic positioning, purpose and name update, M35 was called in to help re-imagine the brand’s identity.

The new logo resulted from two strategic inputs; link with the global nature of the previous mark, and encapsulate the new positioning line: “To protect what matters most”.

The new logo is supported by a very robust extended brand language which allows AHI to communicate their core values across a wide range of media. The complete brand identity system is mapped across all AHI touch points from internal communications to stationery, brochures, consumer-facing website, broker portals, office signage, and digital claim forms.