Very sad to hear of the passing of Wim Crouwel, one of modernist designs iconic figures. He was a huge inspiration for many of us in the studio. RIP. (1929-2019) Photography by Viviane Sassen for Fantastic Man
Second series of posters we have designed for the artist Chris Petro @petro who uses video synths to create his work. This work features at the monthly live event Mahamudra.
We have been working with the artist Chris Petro @petro who uses video synths to create his work. This work features at the monthly live event Mahamudra. M35 has been commissioned to work on a range of promotional collateral for the event from digital through to print.
CicciaBella opens in September. M35 has been working with @mauriceterzini on the identity for the venue. Holding page is up... More soon.
Google has transformed our world in so many ways, but it's typically not the first brand that comes to mind for most content makers and creatives seeking to realise their vision. Enter Create with Google. The platform ‘made for creatives, by creatives.’ Purpose-built to inspire and enable creative ideas, from inception to execution. Working within the Google master brand, M35 were tasked with designing a lateral, energetic, and unique identity system that can function globally across all of its territories. The resulting identity extends on the iconic Google dot system to visually reference creative expression. A developed system of brush marks act as a disruptor element, revealing content and serving as a gateway to change. Collaborating with UsTwo's Sydney office, M35 also co-created the Create with Google website, which became the central platform for the whole Create with Google experience. As well as showcasing a range of inspirational matter, the site also contains tools, brand artefacts and creative downloads created by M35 to support a new legion of creators. Create with Google dropped in late 2018 across APAC (Sydney, Tokyo, Seoul, Shanghai and Kolkata). Due to the incredible response it received, it's now rolling out globally to support millions of creatives around the world.
Tonight is the launch of the book celebrating five years of work between @icebergsdiningroomandbar and M35. It features a complete set of the work we have produced together over that period. A massive thanks to @mauriceterzini and the whole Icebergs team; Brett, Simone, Rachel, Remy, Monty, James, TK and many more…
M35 worked with Nike Australia on the launch of the Matildas' new kit for the 2019 Women's World Cup. We are looking forward to watching the World Cup and of course to the Matildas first game on Sunday night! . . .
WEBSITE UPDATE: The full case studies for both the Nike Free identity system and the Nike React seeding kit have been uploaded to our website. Link in bio
We recently worked on the seeding kit for the launch of Nike React in Australia. For the kit we designed and developed a custom carry bag as well as working with Trusty Boxes to design an innovative custom box that recreates the softness experienced when wearing the shoe. This project and several more will be included in our website update coming in the next few weeks...
The first teasers for the all new Nike FREE running shoe launched today. For the last three months M35 has worked with the Nike Global design team to develop the entire visual identity for Nike FREE. Featured here is the bespoke typeface we designed, as well as some of the core brand lock ups. More soon...
Mint is a listed fintech company that helps businesses of all sizes transact in more rewarding ways. Following a renewed strategic positioning, purpose and update of key verticals, M35 was called in help re-imagine the brand’s identity through this new lens. The word mark is designed to communicate the simplicity and speed experienced when customers use Mint Payment. Expanding out from this the wider brand system is aimed at humanising the brand and making it feel more accessible, playful and rewarding than the rest of the competitors in market. Illustration: Ben Toupein
There is only one day left to pick up Neue Pixel Grotesk at the introductory price. SALE. CHEEP. Neue Pixel Grotesque is a contemporary pixel typeface that is designed to pair with Helvetica Neue LT Std 55 Roman. Link to the website is on our bio. . . .
Recent identity and website we designed for the talented folk over at Language Design. Check them out on the world wide web. Website build by LPIP. Full case study on our website. . . .
This is the last month we will be selling Neue Pixel Grotesk at the introductory price. NEUE PIXEL GROTESK is a contemporary pixel typeface that is designed to pair with Helvetica Neue LT Std 55 Roman. Link to the website is on our bio. . . .
Fantastic way to wrap up a big year! We are very proud to be featured as @monoclemagazine GLOBAL BEST IN BRAND article in their Dec/Jan issue for our @aftrs rebrand. . . .
We have just released the typeface we have been developing for over a year. NEUE PIXEL GROTESK is a contemporary pixel typeface that is designed to pair with Helvetica Neue LT Std 55 Roman. We are selling it at a reduced introductory price for a limited time. Link to the website is on our bio. . .