AWARD (The Australian Writers & Art Directors Club) has just announced the imminent launch of their new brand identity, designed by M35 along side several amazing agency partners. @barbarabara_ @11lolo @macb72 @bondipark The solution was inspired by the brand positioning "The pointy end of creativity". This input informs not only the shape of the logo itself, but also the secondary brand assets which are made up of overlapping fields of triangular shapes always moving upwards towards the pinnacle. The identity is designed to move AWARD towards a more progressive brand identity system which has the ability to adapt and change for specific audiences, channels and touch points; maximising brand impact, flexibility and recognition. More soon... . . .
Sydney Gay and Lesbian Mardi Gras week has started. We designed the promotional material for the @thedolphinsurryhills upcoming party. 💋 @mauriceterzini @spencernotspencer . . .
We heard today that the work we produced for Nike Free, in partnership with the Nike design team, has been awarded in the 66th TDC Communication Design Competition. Nike Free received the “Certificate of Typographic Excellence”. It will be included in the Annual of the Type Directors Club, The World’s Best Typography, and will also be shown at the 66th Awards Exhibition (TDC66) in New York City. . . @typedirectorsclub . design
The McGrath Report on the future of the Australian Property Market was released last week. M35 worked with the team @mcgrathestateagents on the design of both the digital and printed versions of the report. You can download it via the McGrath website or pick a printed copy up at any McGrath office.
The next instalment of Mahamudra is tonight, with international artist Bobby Would in the line up. M35 worked with artist Chris Petro to produce the promotional posters and motion graphics for the event. If you are Sydney based come down and check it out...
Maurice Terzini and Mitch Orr’s restaurant CicciaBella opened over the weekend to fantastic reviews. M35 were commissioned to design and art direct the new identity for CicciaBella. The identity centres around the eclectic sources of inspiration behind CicciaBella: from Architecture through to fashion, art, music, history and beyond. Website was built by the talented folk over at LPIP. @mauriceterzini @instakrill
Great to see our posters for the launch of CicciaBella go up around Sydney over the weekend. M35 has been working with @mauriceterzini and team on the identity and promotion for the new restaurant. More soon…
Very sad to hear of the passing of Wim Crouwel, one of modernist designs iconic figures. He was a huge inspiration for many of us in the studio. RIP. (1929-2019) Photography by Viviane Sassen for Fantastic Man
Second series of posters we have designed for the artist Chris Petro @petro who uses video synths to create his work. This work features at the monthly live event Mahamudra.
We have been working with the artist Chris Petro @petro who uses video synths to create his work. This work features at the monthly live event Mahamudra. M35 has been commissioned to work on a range of promotional collateral for the event from digital through to print.
CicciaBella opens in September. M35 has been working with @mauriceterzini on the identity for the venue. Holding page is up... More soon.
Google has transformed our world in so many ways, but it's typically not the first brand that comes to mind for most content makers and creatives seeking to realise their vision. Enter Create with Google. The platform ‘made for creatives, by creatives.’ Purpose-built to inspire and enable creative ideas, from inception to execution. Working within the Google master brand, M35 were tasked with designing a lateral, energetic, and unique identity system that can function globally across all of its territories. The resulting identity extends on the iconic Google dot system to visually reference creative expression. A developed system of brush marks act as a disruptor element, revealing content and serving as a gateway to change. Collaborating with UsTwo's Sydney office, M35 also co-created the Create with Google website, which became the central platform for the whole Create with Google experience. As well as showcasing a range of inspirational matter, the site also contains tools, brand artefacts and creative downloads created by M35 to support a new legion of creators. Create with Google dropped in late 2018 across APAC (Sydney, Tokyo, Seoul, Shanghai and Kolkata). Due to the incredible response it received, it's now rolling out globally to support millions of creatives around the world.
Tonight is the launch of the book celebrating five years of work between @icebergsdiningroomandbar and M35. It features a complete set of the work we have produced together over that period. A massive thanks to @mauriceterzini and the whole Icebergs team; Brett, Simone, Rachel, Remy, Monty, James, TK and many more…
M35 worked with Nike Australia on the launch of the Matildas' new kit for the 2019 Women's World Cup. We are looking forward to watching the World Cup and of course to the Matildas first game on Sunday night! . . .
WEBSITE UPDATE: The full case studies for both the Nike Free identity system and the Nike React seeding kit have been uploaded to our website. Link in bio
We recently worked on the seeding kit for the launch of Nike React in Australia. For the kit we designed and developed a custom carry bag as well as working with Trusty Boxes to design an innovative custom box that recreates the softness experienced when wearing the shoe. This project and several more will be included in our website update coming in the next few weeks...
The first teasers for the all new Nike FREE running shoe launched today. For the last three months M35 has worked with the Nike Global design team to develop the entire visual identity for Nike FREE. Featured here is the bespoke typeface we designed, as well as some of the core brand lock ups. More soon...