M35

Premium streetwear label Ten Pieces collaborated with Woolmark Company to create Vertical Stripes, a unisex collection that paid homage to suburban gangs of the ’60s and ’70s.

Showing at Mercedes-Benz Fashion Week Australia, M35 help shape the story of the collection through a graphic identity, campaign, lookbook, digital, and show collateral.

“It was about capturing that raw, cool vibe of an Australian subculture. It’s not about recreating the exact clothes they wore, it’s more about the attitude and energy.”

Lucy Hinckfuss , Designer / Co-founder, Ten Pieces
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Ten Pieces

Client

Ten Pieces

Partners
Website: Liquid Protocol
Drone: Alphaflight Aero

Category

Art Direction

Fashion

Identity

Outdoor

Typography

Digital

Website

Design

M35

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