For over 15 years, global creative platform, Semi-Permanent, has brought together some of the world’s most pioneering design thinkers in a week-long festival of talks, exhibitions, workshops and events.

As part of a wider strategic focus, M35 was commissioned to reimagine the brand across all touchpoints and experiences. With collaboration and partnership at the heart of the Semi-Permanent narrative, the new brand was built on a dynamic identity system that literally opens up, making space for other partners, collaborators, co-conspirators and content.

Client:
Semi Permanent

Partners:
Motion – Never Sit Still
Website – Present Company
Signage Production – Autumn Co.

Tags:
Identity / digital / environmental / exhibition / motion

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