Osaka-based Sekisui House is one of Japan’s largest homebuilders. To launch their premium Parkview residential precinct in Sydney’s West, M35 was commissioned to help shape a new narrative within the category, and localise the legendary Japanese brand for local sensibilities.
By borrowing from the worlds of art and design, the work elevated the behaviours and language commonly associated with residential developments.
“As Japanese interior design is based upon thousands of years of history, it has evolved into a classic, sophisticated aesthetic, allowing it to be accepted in various regions by broad demographics.”
Mitsuharu Yachi, Master Architect, Sekisui House
Digital – Devotion
Naming / campaign / editorial / collateral / typography / digital / environmental