M35

Working in collaboration with Nike Portland’s design team, M35 conducted a wide range of visual R&D aimed at creating a series of work that would inform future Nike Running campaigns for their global markets. This involved exploring all facets of their visual communication including logo usage, graphic language, typography, sub-brands, colour, material usage and art direction.

Nike Running Global

Client

Nike Running Global

Partners
Nike Running Design Team, Portland

Category

Art Direction

Fashion

Global

Identity

Sports

Outdoor

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A modular identity system for global implementation