McGrath Real Estate
M35 was commissioned to develop the name, event identity and invite for a leadership event featuring speakers such as Rupert Murdoch, Tom Peters and John McGrath. Seats were strictly limited to this event with only 150 people invited. The invites reflected this with bespoke limited edition numbering and hand written text. The brochure not only outlined the key event details but also explored the concept of mastery. This concept was further developed through photography. Working with photographer Simon Harsent a set of landscape images was used which reflected the work of classic masters of painting.