Identity, Product, Packaging, Website
The design for London based fashion label Boudicca’s new fragrance, centres around the story of Queen Boudicca. In AD60 she burnt defeated the occupying Roman army by burning London to the ground. This layer of ash is still present under London to this day. The graphical language references submerging through the layers of strata below London. The patterns are also based on Queen Boudicca’s Iceni tribes facial tattoos.