Awesome by Default
Audio Culture LBL
Naming, Identity, Promotional materials
Awesome by Default was a monthly night organised by Audio Culture. It involved an eclectic mix of underground bass music, and aimed to be the night out that is awesome by default.
The design concept was to create a typographic framework to enclose a variety of found images which were to abstractly reflect the musical influences for the night. The bespoke word marque creates a visual frame around found imagery, allowing the night to own whatever image is put in the image area. Furthermore the word marque itself is made up of a variety of different san serif letterforms based on both square and round forms to also communicate the variety offered by Awesome by Default. For each night between 10 and 20 different images were used in the image area to convey the variety of music being played.