M35

Sound /

AFTRS has produced more Academy award winners than most other film schools in the world. But the forces reshaping the screen, broadcast and entertainment industries are, at the same time, both liberating and unforgiving — challenging how modern storytellers create and connect with audiences.

Following a wholesale strategic transformation, M35 was engaged to help redefine the AFTRS brand in its entirety.

After a deep, consultative 9-month process engaging all levels of the organisation, the resulting brand is built on a motion-first identity system — the timeline — communicating the fundamentals of contemporary storytelling and marking the School’s place in history. Applied across all channels and forms, the system drives recognition and impact, even when the mark isn’t present.

undefined/5
undefined/7

AFTRS

Client

Australian Film Television and Radio School

Partners
Strategy: House of Brand and Modern Equivalent
Motion: Never Sit Still
Website: Present Company


Category

Art Direction

Identity

Outdoor

Arts

Design

Digital

M35

Branding

Website

Related Projects

All Projects

Award

Delivering the pointy end of creativity

CHUNKY MOVE

A brand identity system in perpetual motion

Sydney Symphony Orchestra

Creating a deeper connection with audience